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Effect of the pandemic on digital marketing

Whether it was taking up baking, growing vegetables or doing online-yoga, many were quick to adopt new hobbies and maximize family time at the start of the Covid-19 lockdown. However, changing times ask us to change. To change our minds. To change our beliefs.  Or maybe even to change the way we work. The rules […]

Digital SEO – What is all the hype about?

The term search engine optimisation (SEO) gets thrown around a lot. Without a clear understanding of what it involves, it’s easy for businesses to dismiss SEO as yet another digital marketing buzzword. However, it is an essential part of a business’ online strategy. So, really, what is SEO? SEO is the process of improving the […]