4 Instagram Features For Your Brand To Succeed
Once more unto the thick of it we go – Instagram has had several new updates in the last few weeks and it’s time to sift through each to decide how best to get each update to work for you and help your business. With Meta being the new buzzword on the tip of everyone’s […]
Which Social Media Platforms Should You Use for Your Business?
But getting started can be difficult, and even something as seemingly simple as choosing a social platform can be more complicated than you’d think. There are thousands of social networks out there to choose from, but the good news is that you can start by narrowing it down to the most popular and most widely […]
Did the Facebook crash impact your small business?
On the 4th of October, the world experienced several hours without Facebook — and those hours unwittingly revealed just how much of our digital and physical lives depend on the platform. Across the world, the indispensability of Facebook was felt, while Twitter and other platforms got to enjoy the spotlight in its absence. The outage […]
Why Google Ads will help you reach new customers
Online marketing and Google Ads – the two go hand-in-hand. When a prospective customer is looking for a product, restaurant, service, promotion, or anything from anywhere in the world, they’re likely going to search for it on Google first. That’s how Google Ads work: someone enters a search term and Google serves them a relevant […]
Strategic thinking for your digital marketing strategy
Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This latest addition to the marketing lexicon refers to the idea that you have mere nanoseconds to capture your audience’s attention. However, for all the trends and buzzwords, the best marketers know […]
Lemoen Marketing – the digital marketing agency
Lemoen Marketing is a fully-fledged, holistic-digital, bespoke, tailor-made, more-bang-for-your-buck, we-actually-care type of digital agency. Regardless of which miracle digital marketing intervention you need, we’ve got you covered. It’s the all-in-one-place digital umbrella at a fraction of the cost. Consider Lemoen’s digital marketing services 2020 irrevocable changed what the modern business looks like; digital connection has […]
Effect of the pandemic on digital marketing
Whether it was taking up baking, growing vegetables or doing online-yoga, many were quick to adopt new hobbies and maximize family time at the start of the Covid-19 lockdown. However, changing times ask us to change. To change our minds. To change our beliefs. Or maybe even to change the way we work. The rules […]
Digital SEO – What is all the hype about?
The term search engine optimisation (SEO) gets thrown around a lot. Without a clear understanding of what it involves, it’s easy for businesses to dismiss SEO as yet another digital marketing buzzword. However, it is an essential part of a business’ online strategy. So, really, what is SEO? SEO is the process of improving the […]
The problem with digital marketing agencies
However, there is a lot of room for improvement for digital marketing agencies. Here are a list of things to keep in mind when finding a marketing partner to take your brand to the next level. Best of breed talent is often a marketing tactic Marketing agencies are keen to advertise that they employ best […]
Is the Medium still the message?
In today’s digital age where digital marketing has become the buzzword we often hear the conversation around this topic in our marketing agency. Could such a traditional marketing message still be important today? The answer is yes! Even more than ever! As Laurence Green puts it: “…publishers, platforms, brand-owners and agencies alike might all […]