The problem with digital marketing agencies
However, there is a lot of room for improvement for digital marketing agencies. Here are a list of things to keep in mind when finding a marketing partner to take your brand to the next level. Best of breed talent is often a marketing tactic Marketing agencies are keen to advertise that they employ best […]
Is the Medium still the message?
In today’s digital age where digital marketing has become the buzzword we often hear the conversation around this topic in our marketing agency. Could such a traditional marketing message still be important today? The answer is yes! Even more than ever! As Laurence Green puts it: “…publishers, platforms, brand-owners and agencies alike might all […]
In house marketing services vs. Outsourced services
A lot of our big corporate clients believe that all marketing services should be done in-house. In other words, the marketing agencies that they partner with should employ the people that do the work. Although there is merit in this traditional thinking, we believe that it could be short sighted. There are a lot of […]
Happy International Women’s Day
Who run the world? Girls… Nike’s latest advertisement is the reason why I love marketing. Marketing moves us. It takes us places. Not only is this an excellent example of tactical marketing it literally made me want to go out there and find a Nike store. For a self-proclaimed I’d-rather-sit-on-the-coach person believe me when I […]